In March 2017, the Duchess of Cambridge (Kate Middleton) debuted a new clutch bag during a service at Westminster Abbey.
It was the ‘Blue Heart Clutch‘, a design collaboration between two companies, Beulah London and Aspinal of London. The collaboration benefited charity, with 25% of the profits from each sale of the bag going to the United Nations Blue Heart Campaign.
Here’s how Beulah London described the collaboration:
Beulah London and Aspinal of London, have collaborated on a special charity project by creating two limited edition ‘Blue Heart’ clutches, with Beulah’s iconic blue heart print on the exterior and interior linings. These limited edition bags are now on sale and 25% of profits from every bag sale will be donated to the United Nations Blue Heart Campaign.
The Blue Heart Campaign is an awareness-raising initiative to fight human trafficking and its impact on society. The Blue Heart logo represents the sadness of those who are trafficked while reminding us of the cold-heartedness of those who buy and sell human beings. The use of the blue UN colour also demonstrates the commitment of the United Nations to combating this crime against human dignity.
In the same way that the red ribbon has become the international symbol of HIV/AIDS awareness, this campaign aims to make the Blue Heart into an international symbol against human trafficking. By “wearing” the Blue Heart clutch, you will raise awareness of human trafficking and join the campaign to fight this crime: these are truly bags with a heart.
About the clutch:
The black croc bag featured Beulah London’s signature blue heart print on the interior and Apsinal’s distinctive signature shield lock clasp on the exterior.
Here’s how Beulah London described the piece in a press release:
The Blue Heart clutch is a grown-up classic … Intricate metal chains in silver and gold finishes add to the functionality allowing the clutch to be held in the hand or elegantly draped over the shoulder.