I’m all for transparency, so will openly reveal that this site generates revenue. A chunk of it is reinvested in the licensing fees for the images, the cost of hiring a VPS server to handle all the web traffic, web developer fees, website themes, website framework, performance upgrades, security upgrades, plugins etc. Further, the revenue supports me financially, which means I can spend hours working on this site and provide this content, to you, for free.
Also see: PaidForAdvertising.com
Here’s how I make revenue:
I run adverts. I am very selective with my adverts, I only choose adverts that look pleasant from brands Kate Middleton wears. That way they’re of interest to fans and aren’t too intrusive for my visitors!
I use affiliate marketing. This means some outbound links are tracked by merchants (such as L.K. Bennett, Reiss, Asos, etc) who will pay me a small percentage commission on any sales that come as a result of visitors clicking from my site. You’ll find this common practice on a HUGE range of sites: blogs, magazines and newspapers. The commission merchants pay do not make a difference to you AT ALL (the price is always the same whether you use my link or not). You can read more about these ‘affiliate’ links in my cookie policy here. You can also find out how to turn off cookies on that page.
I earn affiliate revenue through the following services. This is not an exhaustive list:
- ShopStyle Collective
- RewardStyle
- Affiliate Window
- Commission Junction
- Linkshare
- SkimLinks
- Amazon.com and Amazon.co.uk
I get asked to review items from time to time. I usually say no. Though once or twice in the past, I’ve accepted items from companies who relate to Kate in some way, and as such, who I think my visitors would like to learn more about. In my blog posts, I clearly state that I’ve been sent the item to review. I always give my honest opinion in my reviews and I wouldn’t accept a product if I was briefed what to write beforehand. As a side note: I often review items I’ve purchased and fully paid for too.
I run sponsored content for brands. As above. If a brand gets in touch regarding sponsorship and they have a connection with Kate (e.g. she regularly wears their clothing), I will feature them on this blog and on social media. This could be a sponsored post about a new season collection, for instance. Again, this is always clearly marked.
To learn more, or find out how any of the above works, contact me.