In July 2011, The Duchess of Cambridge debuted a new dress at the opening of an exhibition at Buckingham Palace (read more about that event by clicking here).
Specifically, Kate wore Joseph’s Scala Stretch Crepe Dress in a neutral tone. It was a sophisticated choice for Kate.
About Joseph’s Scala Dress:
The Scala dress features a soft silhouette with a plunging v-neck, making for an elegant everyday shape.
In 2011, Harrods sold the dress for £395 (approximately $600). Here’s how they described it:
A classically tailored piece in an on-trend neutral hue, Joseph’s Scala dress epitomises the brand’s effortlessly elegant design aesthetic. Pale pink dress Mock wrap design Deep V-neckline. Cropped sleeves. Zip closure to side.
On Joseph’s about page, they say the brand “modernised women.” The company was founded in the late sixties by hairdresser Joseph Ettedgui, who created a boutique that was “more magazine than clothes shop.”
Today, under the the creative direction of Louise Trotter, Joseph presents a high contemporary ready-to-wear collection with a strong core of luxury essentials.
If you’d like to recreate Kate’s effortless, stylish look you can do so with Joseph’s “” in biscuit.
The dress comes with a coordinating belt and gold-tone clasp. Unlined silk and a single knife pleat lend luxurious fluidity to this long-sleeve, shift-style dress. While skin-baring vents create contemporary femininity contrasting with tailored, button-down cuffs – with seam concealed side zip.
At the time of writing, the dress is on sale at Joseph for £175 reduced from £425.
Pair with a pair of coordinating nude pumps.