In July 2011, The Duchess of Cambridge debuted a Joseph dress at the opening of an exhibition at Buckingham Palace – read more about that event by clicking the link below:
The then-Duchess wore Joseph’s Scala Stretch Crepe Dress in a neutral tone. It was a sophisticated choice.
About the Joseph Dress:
The Joseph Scala dress features a soft silhouette with a plunging v-neck, making for an elegant everyday shape.
In 2011, Harrods sold the Joseph dress for £395 (approximately $600). Here’s how they described it:
A classically tailored piece in an on-trend neutral hue, Joseph’s Scala dress epitomises the brand’s effortlessly elegant design aesthetic. Pale pink dress Mock wrap design Deep V-neckline. Cropped sleeves. Zip closure to side.
Kate wearing Joseph:
Kate has worn clothing by Joseph on a number of occasions since joining the Royal Family. Notable occasions include the Epsom Derby in 2011, the 2012 Royal Tour of Canada, the 2013 Cheltenham Festival, and during a visit to Edinburgh in 2021.
About Joseph:
On Joseph’s about page, they say the brand “modernised women.” The company was founded in the late sixties by hairdresser Joseph Ettedgui, who created a boutique that was “more magazine than clothes shop.”
Today, under the the creative direction of Louise Trotter, Joseph presents a high contemporary ready-to-wear collection with a strong core of luxury essentials.