Issa ‘Engagement’ Wrap Dress

Blue Silk Dress

Blue Issa Wrap Dress

On 16th November 2010 William and Kate announced they were engaged to marry.  Kate wore a blue Issa dress for the photo call to officially announce the engagement to the media. Here’s a reminder of the then Kate Middleton wearing the blue dress:

kate middleton engagement dress

Kate Middleton, in the now famous blue issa wrap dress. Her engagement to Prince William was just announced.

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Back in 2010, Daniella Helayel was still the owner of the Issa brand, and designer of the dress Kate wore.  She told PEOPLE magazine she was thrilled Kate chose the blue wrap dress to wear on the momentous occasion:

“We are thrilled with the engagement news and I’m very happy that she has chosen to wear Issa today.  She is a very pretty and lovely girl.”

Prince William and Miss Catherine Middleton announce their engagement. This is an image from a photo call at St. James's Palace.

Prince William and Miss Catherine Middleton announce their engagement. This is an image from a photo call at St. James’s Palace.

How demand for Kate’s engagement dress almost shut down Issa!

Camilla Al Fayed, Issa chairwomen told EntertainmentWise.com in early 2013 that demand for Kate’s engagement dress almost crippled the company back in 2010/ The London-based label struggled to cope with the influx of orders that followed:

“It absolutely sky-rocketed the brand on a global scale, but it was too much. Demand was so huge the business couldn’t cope. If Kate wears a Zara dress, these huge companies have the backing to follow through. Issa was basically run by interns, students and Daniella [Helayel, the label’s founder and designer]. There was no business model.”

Re-live Kate & William’s engagement announcement:

Relive the nostalgia with this 17 minute long video of Will and Kate discussing their engagement, plus you get to hear Kate speak!

Shop Kate's Wardrobe: