Kate Middleton’s Engagement Dress: Royal Blue Issa Wrap Dress

On 16th November 2010 William and Kate announced they were engaged to marry.  Kate wore a blue Issa dress for the official announcement, which is now world famous:

kate middleton engagement dress

Kate Middleton, in the now famous blue issa wrap dress. Her engagement to Prince William was just announced.

Shop Issa Dresses:

Back in 2010, Daniella Helayel was still the owner of the Issa brand, and designer of the dress Kate wore.  She told PEOPLE magazine she was thrilled Kate chose the blue wrap dress to wear on the momentous occasion:

“We are thrilled with the engagement news and I’m very happy that she has chosen to wear Issa today.  She is a very pretty and lovely girl.”

How demand for Kate’s engagement dress almost shut down Issa!

Camilla Al Fayed, Issa chairwomen told EntertainmentWise.com in early 2013 that demand for Kate’s engagement dress almost crippled the company back in 2010/

The London-based label struggled to cope with the influx of orders that followed:

“It absolutely sky-rocketed the brand on a global scale, but it was too much. Demand was so huge the business couldn’t cope. If Kate wears a Zara dress, these huge companies have the backing to follow through. Issa was basically run by interns, students and Daniella [Helayel, the label's founder and designer]. There was no business model.”

Re-live Kate & William’s engagement announcement:

Relive the nostalgia with this 17 minute long video of Will and Kate discussing their engagement, plus you get to hear Kate speak!

Shop Kate's Wardrobe:


  1. The one on MyTheresa is sold out already :(

  2. Yeah it sold out again after an hour of me posting it. I will take it down later :(

  3. another option for the Issa engagement dress can be found at chadwicks.com. the sleeves are 3/4 length and is slightly longer than knee length (but can be hemmed), but it is a wonderful shade of blue, and for budget-conscious shoppers, the price ($49.99) can’t be beat!

  4. geraldine says:

    I Bought the Issa Engagment dress size 10 from 2010 its 2 big , anyone Interested its still got tags on it, I paid a lot for it

  5. Farhana Haque says:

    The Halston Heritage MARINE BLUE SLINKY JERSEY WRAP is very similar too. I am selling one on ebay (RRP £200) if anyones interested. Item number 120833241746.

  6. Does anyone know who designed the blue jacket she was wearing in the Chris Jackson engagement photoshoot below:


    Many thanks!

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