I’m all for transparency, so will openly reveal that my site generates revenue.
Some of it is reinvested in the licensing fees for my images (£600 per year) the cost of hiring a VPS server to handle all the traffic I get (£300 per year) and other costs too (themes, plugins etc). Further, the revenue reimburses me for the hours I spend writing content and moderating the social media pages – all of which takes time away from my freelancing work.
Here’s how I make revenue:
I run adverts. I am very selective with my adverts, I choose to only add nice looking adverts from brands Kate Middleton wears, that way they’re of interest and aren’t too intrusive for my visitors!
I earn affiliate revenue though the following services. This is probably not an exhaustive list:
- ShopStyle Collective
- Affiliate Window
- Commission Junction
- Amazon.com and Amazon.co.uk
I get asked to review items from time to time. I usually say no. Though, once or twice in the past, I’ve accepted items from companies who I feel relate to Kate, and as such, who my visitors would like to learn more about. I plainly explain if I’ve been sent the item for free. I always give my honest opinion when reviewing and I wouldn’t accept a product if I was briefed what to write before hand. I often review items I’ve purchased and fully paid for too.
I run sponsored content for brands. One or two advertisers that have a connection with Kate have requested that I include a mention of their brand in my content. This could be a sponsored post about a new season collection, for instance. Again, this is always clearly marked.
If you want to learn any more, or find out how any of the above works, just contact me.
I’ve just launched a side project, teaching people some of the methods I’ve written about above. If you’re a blogger, feel free to check it out: LovelyBlogAcademy.com